Our Client Testimonials
"If you are a beauty brand struggling with your brand identity, struggling with your launch plans or understanding the matrix of distribution, then you cannot afford not to talk to TBC. This is the one phone call you will not regret. Alisa and her team know retail, spa, home shopping, direct, online and all the pros/cons associated with it." - Marina Randolph, EVP, Direct, Murad, Inc.
"The Beauty Company was a fantastic project partner! They helped us identify different product concepts, tested those concepts with consumers and provided us with a path forward for our project." - Jim Gall, Strategic Market Manager Sun & Skin Care, The DOW Chemical Company
"Alisa and the team at TBC are a uniquely talented bunch. The company is consistently dynamic, creative, exceedingly thorough and detail-oriented, full of enthusiasm and a vigor for success and differentiation in the market. I look forward to each opportunity to work with them." - PJ Pierce, VP Consumer Licensing, CBS Consumer Products
"Thank you for all of your hard work in helping us to understand our consumer, the words that she uses, what she thinks, likes, etc. You have really been able to help us dive deeper into her life and routine to allow us to think about our products and brands differently. I appreciate your insight into not only our consumers, but the entire beauty industry and how the women of America interact with it." – Sarah Horsley, Senior Market Research Manager, KAO Brands
"Excellent product testing results that can be used to help enhance the marketing and sale of our products and provide validation to me as the Product Development Manager that the products are giving women the results and experience they are wanting in a skincare product." - Riva Barak, Solazyme Health Services/Algenist
"The TEAM at TBC was a key part of building our product idea into a one-of-a-kind marketplace reality. Alisa and Kate provided strategic elements to our overall business plan that otherwise would have been void. They provided updated timelines for the steps that were essential in the process and continued to be flexible with our needs. Their unique viewpoint on the beauty market and the consumer perspective is right on target. I can't imagine not having them part of a new product launch."- Rodney Napier, Owner & CEO, Universal Physicians
"Alisa and her team continue to provide compelling industry information, business strategies and brand concepts that are pivoting and revolutionary for our industry. TBC works with clients and their business needs to define a clear vision, throughout the process you can depend on TBC being a team partner with your Company and achieving excellent results. I can say working with TBC 'gives a great sense of relief' for companies needing the ultimate branding and marketing team on their side."– Robin McGee, President, Osmosis Skin Care
"TBC has their finger on the pulse of the industry from all perspectives. They are intimately in touch with clients in all channels of distribution and understand what it takes to bring a block buster brand/launch to market!"– Carrie Gross, Dr. Dennis Gross Skincare
"TBC is a world class beauty consulting firm that can take your beauty brand idea and bring it to life or take your challenged beauty brand and revitalize it with relevant consumer insight and relevant marketing strategies that will reach your consumer across all consumer communications touch points." - Greg Black, Fusion Brands, Inc.
"Alisa Beyer and her team are professional, knowledgeable and innovative leaders in the beauty branding industry." - Ameann DeJohn, Ameann Solutions
"TBC is a fabulous team of women who are professional and competent in all areas of the cosmetic industry who take a personal interest in their clients and products. With pleasure and confidence I would highly recommend TBC to any company in the industry." - Stasia Serafini, Owner & CEO, Fiafini Skincare
"TBC brings a team of professionals and their experience to the table. They are a pleasure to work with and offer a unique combination of consumer insights, industry experience and creativity. They are flexible and open but also focused on getting the job done! They are able to articulate what the consumer is looking for and make it come to life in product, packaging and messaging." - Robin Forbes, Former VP, Shaklee
"These are impressive! I am truly amazed at how well Resvology did, despite my familiarity with the technology. These women honestly look younger, and have more youth-like skin – they would make wonderful brand ambassadors. Thank you for all you work on this – truly, world class photos." - Chad Poulter, Product Manager, Rejuvenation Labs
"The Beauty Company is a collection of the most creative and agile minds in the Beauty business today. Its staff is incomparable, personable, bright, and knowledgeable. I give them the highest marks." - George S. Busiek, AVAIL
"Thanks for your team's hard work ---- good momentum; good direction; good results." - Robert Walker, Lacara Skin Care
"I have enjoyed working with The Beauty Company on several projects. They consistently provide professional, interesting, and thoughtful service." - Kalei Kekuna, Precision Dermatology
"Probably one of the most informed branding companies in the beauty industry. Be prepared to take action on what they recommend for your company/brand. The research they perform is proven and the results are outstanding." - Matt Allison, Co Founder/Business Development, Product Central LLC
"I've been in the beauty business for over 30 years, and here's what I know to be true… When you need beauty brand-aid, immediately go to The Beauty Company! Alisa Beyer and her team of product developers and trendmeisters offer the best beauty intelligence and contacts in the business. From skincare to makeup to fragrance to devices, The Beauty Company's product development innovation is best-in-class, whether your company is a start-up, a retailer looking to develop their private label line or a classic brand searching for a new customer base. At the heart of what makes The Beauty Company so essential is their ability to help brands tap into new distribution. Ultimately, good products will not succeed if they don't have the right impact at shelf. That's where Alisa and her team are the best allies that any beauty brand can have. They offer unparalleled connections across all elements of the manufacturing and selling chain – from raw material supplier, to distributors, to retailers and everything in between. If you're ready to take your beauty brand to the next level, I encourage you to let The Beauty Company be your partner." - Maureen Lippe, CEO, Lippe Taylor
"Alisa Marie and her staff are on top of all the real trends on beauty. They provide a strong combination of marketing insights backed by sound research." - Cary Silvers, Director of Consumer Insights, Rodale Inc.
"I have been very fortunate to work with Alisa twice. Her outstanding and high-energy personality provides a persuasive backdrop to her intellectual skills, passion and drive for the beauty industry. Alisa is a creative brand, marketing and thought leader with a versatile multi-faceted background. Her extensive knowledge and passion for the beauty industry not only makes her valuable asset to a company but is also makes her a strong team builder/member and business partner. Alisa and the entire TBC team have thoroughly impressed me by their innovativeness, creativity and ability to turn on a dime." - Anita Jennison, Senior Director of Product Development, Kate Somerville Skin Care LLC